Friday 2nd September 2011
Edinburgh Corn Exchange


Global recession, natural disasters, pandemics, political instability & travel disruption …as if our jobs aren't difficult enough already.

So with everything against us how do we make the case for event spend and how do we ensure that the messages reach all of the right people in spite of what the world has to throw at us?

Session 1 - Hybrid Events

Blending live and on-line events to maximise attendance.
Click here to read a related article on Hybrid Events


Session 2 - Content is King

Ensuring stakeholders have an ROI focus will protect the event and your job
The Content Debate – Click here to read a related article on Content Responsibility

Session 3 - Social Media

Capitalise on event promotion and data gathering before, during and after the event
Click here to read a related article on Social Media in Events

Thank you for a great event!

Thank you to all that attended live and online. From the Twitter feed and other sources we believe the event was valuable and well received.

Congratulations and a big thank you to Calum McCallum of Merkland events who proposed the formation of a Scottish Events Association which had a 94% vote in favour.

Please watch this space as we upload the webcasts, presentations and answers to your questions. Should you have a burning question for the team please ask via the Linked-In group (conference-scotland) so that we can all share in the response.

Please keep checking back every day to avoid disappointment.

Kind regards

The Conference Scotland Team

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  • Images from the event

    A selection of photos from the event - Thanks again to everyone involved. Images reproduced with kind permission from Edinburgh Corn Exchange...

    [gallery link="file" columns="4"
    Posted on September 8, 2011
  • PRESENTATION UPLOADED
    Please feel free to download this Presentation from the event... More content will follow...
  • Thank you for a great event!
    Thank you to all that attended live and online. From the Twitter feed and other sources we believe the event was valuable and well received. Congratulations
    Posted on September 8, 2011
  • eleni1Dr Eleni Theodoraki
    Dr Eleni Theodoraki Reader, Festivals, Events, Tourism, Napier University A short clip from an interview with Dr Eleni Theodoraki about the future of events and technology and
    Posted on July 15, 2011